Alex Kerr x Better Merch
LYC Streetwear
Bringing Culture to Life - Through Merch That Scales
Our Collaboration
Alex Kerr created LYC Streetwear to keep culture alive - to be worn, shared, and lived every day.
The challenge was turning that vision into something that could grow without losing meaning.
What We Made Happen
- Built the online store
- Managed print-on-demand production
- Handled all orders and fulfilment
- Opened corporate collaboration pathways
The Result
A brand that now sells, scales, and stays true to culture.